Part 3

Often it’s pretty obvious when one thing is clear better than another. It’s another thing when someone tells you it’s better or that’s just what’s the norm today. But is it true because everyone tells you it is? It’s not up to other people to decide for us. Rather, it’s on us to be able to make informed decisions for ourselves. It’s becoming a large issue that people are becoming unable to make an informed decision on their on. In our day and age the first thing people go to in order to research a topic is Google. But is Google the best option? I raise this question in order to put the King of search engines, Google, that’s been well established to the test and see if, after all these years, it’s the most reliable. The first step in reliable information is having a reliable place you can get that information. For that reason I felt this topic was imperative to delve into.

While the topic is important to cover there were some issues that were pretty evident early on. Search Engines are very much clouded in mystery in how one does their algorithm compared to the other as explain in Part 2. It’s a competition so it’s not surprising but it does make comparing them on a reliable level difficult to do. We know of the many things that affects the search results so what exactly should we do? Should we test them all? No, of course not. For the purpose of this article isn’t to decide which is superior overall and in ever aspect but rather to be able to conclude that one search engine is best when be able to receive information. That’s why I, when having to go into the criteria of Algorithm, I chose to put both Search Engine’s relevancy of search results to the test. While you could say clicks and links paying to be closer to the top is plausible it’s something that isn’t covered because it’s not relevant to our topic. Regardless if it does play into the algorithm so long as the results stay relevant it’s fine. This was really the biggest issue when trying to answer the question posed. It’s the same as comparing Sky Blue to Baby Blue, while they are the same color they’re also different. What we’re looking at is how they are different and how that plays into the topic of Research and News.

Although they’re search engines it’s important to keep in mind that it’s a business too. Had I come into this while considering this it would’ve changed the perspective of the article from “which is better for research” to “Which is more honest in Search Results.” But, to be honest, if I was to search something up related to some topic I want to prove I could care less if someone paid to have an advantage so long as it was relevant. For that reason alone I concluded that it was irrelevant to my topic.

I had issues trying to delve into the different criterion while not trying to ramble on restating something I restated before. Often, when both search engines have similar results when compared on the same criteria, it becomes less about what’s good about the search engine but rather about what’s bad. Focusing on the weak points while turning a blind eye to the plus sides. There’s more than one side to a coin and this is only one side. Search Engines are similar. Therefore I made the decision to compare both search engine’s weak points. Doing so makes it clearer which is better. The biggest issue when comparing was really “What should I put as the Input that really shows the difference in quality between the two?”

Considering my criteria, and reflecting back on the issues I’ve had, it’s pretty clear that reducing the criteria and choosing specific criteria that could clarify the difference between the two is better. I believe increasing to criteria in order to “break it down” even more would make the results redundant. It doesn’t require one to break down an image pixel by pixel to realize it’s a picture of a Balloon. In the same way, I find it pointless to break the two search engines down to their very core in order to determine something as obvious as superiority.

One thing I would’ve done differently is make it clear to the reader the differences. Clear cut and not vague. Something they can read and realize the differences and hopefully raise more questions. This is information I want to give so they know that one is superior to the other, but also allow them to dive into the topic on their own to be able to figure out the specifics on their own. It’s one thing to research a topic and another to put it to the test. Let the readers experience the difference rather than read about the difference. My goal is to show them the answer and why I came to my conclusion, but also to let them question if there’s other ways to reach the same answer or if there’s an another answer. If I say A is better than B, and the readers conclude on their on that C is better than A, then they can conclude that C is also better than B. In this way they can use my research in order to make better more informed decisions without having to reinvent the wheel. Also, it’s pretty evident here but try to ramble on less as it may take away from the objective of the topic.

Part 2

Comparing Search Engines: Google vs Bing

Quantity while maintaining Relevancy and Diversity

In order to formulate a solution to a problem it’s important to view all aspects of the problem before jumping into solving it. With regards to research and news it’s important for people to be able to receive as much data from a variety of sources that relevant to their issue in order to better understand the problem at hand and to come to a more accurate conclusion. We test this criteria in order to decide which of the two search engines, Google and Bing, would better serve to be used when researching on the topic of news. With news being so widespread and constantly being put out to the public it’s important to be able to receive accurate information as they come. In order to put it to the test we’ll be testing both search engines capability of displaying relevant results while maintaining the a diverse amount of sources in order to give their users more perspectives on a subject. The topic of the search will be “Kim Jong-Nam.” Considering his recent assassination with a controversial poison considered a “weapon of mass destruction” by the UN it’s not up to the engines to  decide what to make of it but rather the people researching it. Therefore, the engine with most relevant and diverse results should rein victor. With regards to Google’s search engine while searching on the topic of Kim Jong-nam with the recent incident of Kim Jong-Un’s Half-brothers assassination it’s extent of sources is very diverse. Although it may have a lot of sources New York Times comes up at least three times on the first page alone. Something to note is that Google labels the sources based on the type of information is being presented before even clicking on the link. It will often say “Opinion” or “In-Depth” or “International” for when news is reported internationally while still showing up on the results. Several pages of relevant results as well as about 7.28 Million results.

Bing, on the other hand, doesn’t fall too far behind in being able to display news. Like Google, Bing has a far diverse amount of sources displaying the same or relevant stories on the subject. A note for being, though, is that they have a panel on the side for “Real-time news” which shows news and they’re reported. Although, they only have a few relevant stories that have occurred this year and a total of 329,000 results. Compared to Google, this is very underwhelming.

Verdict: On the topic of this Criteria the clear winner, mostly decided by result diversity and amount, is Google.

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Google’s Ad Placement

            Advertisements can be very annoying and often distracting to one’s research. We’ll be observing the types of advertisements seen as well as where they are placed. What places one above the other is obviously less ads but if an ad were to arise then the relevancy of the ad. We start with Google. It’s surprising to say that despite the amount of ads seen over the past few years they’ve begun to display less ads. In order to make sure the comparison is unbiased and equal we must have equal search inquiry. Although, when searching other topics came up with no ads on both Bing and Google. Therefore, we’ll be comparing the results when searching Generic parameters such as “Computer.” The most predominant type of ad on Google is the advertisements on the right panel of the screen. Although relevant to our search it may not always be what we want.  Increasing the specificity of the search parameter may limit the meaningless ads that may come up.

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Bing Ad Placement

On Bing, similar to Google, a side panel on the right will often show products relevant to the search input. In our case, though whether good or bad, Bing shows more ads of products relevant to the input. If we were looking to buy something this would be great but if we were looking to research a topic this would be pretty useless. Both search engines showed signs of Ads placed on the right, the top, as well as links with labels such as “Ad” next to them being placed near the top. Although, considering the placements being similar the amount seems to differ. Bing often has more ads than compared with Google.

Verdict: The amount of Ads would then dictate which of the two was superior in this criteria and, in this case, it’s Google.

Algorithm

When comparing the algorithms for both Bing and Google it’s important to note what may affect the algorithms rather than looking in depth with the specific code. The exactly details of every search engine and their algorithms are all shrouded in mystery. To break it down, an algorithm is a mathematical formula that takes a problem and offers a solution. If we consider the user’s input as the “problem” then it’s up to the algorithm to gives us the “solution”, the search results. Rather than compare all aspects that alter ones algorithm we’ll be comparing the search results when given the same input. In this case what we’re looking for is Relevancy. Relevancy is an important aspect when researching a topic and looking for information needed to back one’s claim. Having relevant search results makes backing the claims that much easier. In order to really test the engines and their ability to show relevant results we must put specific inputs in order to test the relevancy. Therefore, for the input I tested “One hour and fifty minutes into the iron man 3 movie what was Robert Downy Jr wearing” on both Google and Bing.

The results were not that surprising. While both clearly displayed results about Roberto Downy Jr as well as Iron man 3 both failed to show Relevant results answer the question posed. Although, Google did show a result that included three important details. One, being Iron 3. Two, being Robert Downy Jr. And Three, being what he was wearing. This would be the closest it could get to showing a relevant result related to the question posed although it was about what he was wearing the the Premiere rather than the movie at that time. Bing, on the other hand, struggle. It failed to come close to answer the question posed and only showed results based on Iron man 3 and Robert Downy Jr.

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Google’s most Relevant Result
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Compared to Google, Bing misses the Mark

Verdict: While both clearly struggle when it comes to obscure and specific topics there is enough information that shows that one is superior to the other. Both are able to give relevant topics when given a vague input but specificity puts it to the test. In this case Google is the winner, although only winning by a slight margin.

Deciding the winner is about the facts and what the evidence clearly shows. In every case we tested both search engines as equally as one could it’s clear that Google had the edge over Bing. For research, it’s evident that Google is one that one should use when deciding Google or Bing. When testing we try to avoid preferences. By seeing the evidence and the conclusion do you agree that Google had a clear advantage?

Part 1

With the rise of so many search engines and the quality of search engines it begs the question of which should we be using? Should we consider the quality of the results over the quantity or vice versa? We begin to analyze the differences of search engines while establishing certain criteria’s in order to establish the clear option when looking at the topic of News and Stories and how these search engines display their results fairly and accurately.

Often at times it is necessary to get variety of sources reporting the same story in order to be able to see the full picture. An important criterion when evaluating and examine news and stories is whether the results give reliable and credible sources while maintaining a wide diversity. Therefore, the first criterion would be Reliability/Credibility and diversity. It would be very detrimental in one’s research validity if when researching about a topic brought up results completely unrelated to the topic nor having any value towards the search a user may have intended. While it is important to keep a diverse amount of results it is also important maintain relevancy while maintaining diversity.

Advertisement, usually, are displayed based on the relevancy to the search input. While ads promoting sales are not necessary there are new forms of advertisement that allow those that advertisement put their links near the top of the results or on a side panel. This criterion will take into account multiple things; Reliability/Credibility, relevancy, as well as where the ad is placed.

Although, one of the most important criterion would have to be the algorithm used for the search engine. Understanding how the algorithm works better assists us in understanding what affects the previous three criterion as well as what each engine takes into consideration in order to prove relevancy and what dictates which source goes above another. To better understand the importance of algorithms this article does a good job in explaining the importance and differences between the major search engines.

It is obvious that search engines constantly trying to improve and it is important not to waste time using an engine that is going to produce inaccurate results that do not pertain to our topic. By limiting our options and narrowing down to one option we can assure that the information and results given are of the most accurate when comparing between several search engines.