Part 2

Comparing Search Engines: Google vs Bing

Quantity while maintaining Relevancy and Diversity

In order to formulate a solution to a problem it’s important to view all aspects of the problem before jumping into solving it. With regards to research and news it’s important for people to be able to receive as much data from a variety of sources that relevant to their issue in order to better understand the problem at hand and to come to a more accurate conclusion. We test this criteria in order to decide which of the two search engines, Google and Bing, would better serve to be used when researching on the topic of news. With news being so widespread and constantly being put out to the public it’s important to be able to receive accurate information as they come. In order to put it to the test we’ll be testing both search engines capability of displaying relevant results while maintaining the a diverse amount of sources in order to give their users more perspectives on a subject. The topic of the search will be “Kim Jong-Nam.” Considering his recent assassination with a controversial poison considered a “weapon of mass destruction” by the UN it’s not up to the engines to  decide what to make of it but rather the people researching it. Therefore, the engine with most relevant and diverse results should rein victor. With regards to Google’s search engine while searching on the topic of Kim Jong-nam with the recent incident of Kim Jong-Un’s Half-brothers assassination it’s extent of sources is very diverse. Although it may have a lot of sources New York Times comes up at least three times on the first page alone. Something to note is that Google labels the sources based on the type of information is being presented before even clicking on the link. It will often say “Opinion” or “In-Depth” or “International” for when news is reported internationally while still showing up on the results. Several pages of relevant results as well as about 7.28 Million results.

Bing, on the other hand, doesn’t fall too far behind in being able to display news. Like Google, Bing has a far diverse amount of sources displaying the same or relevant stories on the subject. A note for being, though, is that they have a panel on the side for “Real-time news” which shows news and they’re reported. Although, they only have a few relevant stories that have occurred this year and a total of 329,000 results. Compared to Google, this is very underwhelming.

Verdict: On the topic of this Criteria the clear winner, mostly decided by result diversity and amount, is Google.


Google’s Ad Placement

            Advertisements can be very annoying and often distracting to one’s research. We’ll be observing the types of advertisements seen as well as where they are placed. What places one above the other is obviously less ads but if an ad were to arise then the relevancy of the ad. We start with Google. It’s surprising to say that despite the amount of ads seen over the past few years they’ve begun to display less ads. In order to make sure the comparison is unbiased and equal we must have equal search inquiry. Although, when searching other topics came up with no ads on both Bing and Google. Therefore, we’ll be comparing the results when searching Generic parameters such as “Computer.” The most predominant type of ad on Google is the advertisements on the right panel of the screen. Although relevant to our search it may not always be what we want.  Increasing the specificity of the search parameter may limit the meaningless ads that may come up.

Bing Ad Placement

On Bing, similar to Google, a side panel on the right will often show products relevant to the search input. In our case, though whether good or bad, Bing shows more ads of products relevant to the input. If we were looking to buy something this would be great but if we were looking to research a topic this would be pretty useless. Both search engines showed signs of Ads placed on the right, the top, as well as links with labels such as “Ad” next to them being placed near the top. Although, considering the placements being similar the amount seems to differ. Bing often has more ads than compared with Google.

Verdict: The amount of Ads would then dictate which of the two was superior in this criteria and, in this case, it’s Google.


When comparing the algorithms for both Bing and Google it’s important to note what may affect the algorithms rather than looking in depth with the specific code. The exactly details of every search engine and their algorithms are all shrouded in mystery. To break it down, an algorithm is a mathematical formula that takes a problem and offers a solution. If we consider the user’s input as the “problem” then it’s up to the algorithm to gives us the “solution”, the search results. Rather than compare all aspects that alter ones algorithm we’ll be comparing the search results when given the same input. In this case what we’re looking for is Relevancy. Relevancy is an important aspect when researching a topic and looking for information needed to back one’s claim. Having relevant search results makes backing the claims that much easier. In order to really test the engines and their ability to show relevant results we must put specific inputs in order to test the relevancy. Therefore, for the input I tested “One hour and fifty minutes into the iron man 3 movie what was Robert Downy Jr wearing” on both Google and Bing.

The results were not that surprising. While both clearly displayed results about Roberto Downy Jr as well as Iron man 3 both failed to show Relevant results answer the question posed. Although, Google did show a result that included three important details. One, being Iron 3. Two, being Robert Downy Jr. And Three, being what he was wearing. This would be the closest it could get to showing a relevant result related to the question posed although it was about what he was wearing the the Premiere rather than the movie at that time. Bing, on the other hand, struggle. It failed to come close to answer the question posed and only showed results based on Iron man 3 and Robert Downy Jr.

google results
Google’s most Relevant Result
bing results
Compared to Google, Bing misses the Mark

Verdict: While both clearly struggle when it comes to obscure and specific topics there is enough information that shows that one is superior to the other. Both are able to give relevant topics when given a vague input but specificity puts it to the test. In this case Google is the winner, although only winning by a slight margin.

Deciding the winner is about the facts and what the evidence clearly shows. In every case we tested both search engines as equally as one could it’s clear that Google had the edge over Bing. For research, it’s evident that Google is one that one should use when deciding Google or Bing. When testing we try to avoid preferences. By seeing the evidence and the conclusion do you agree that Google had a clear advantage?


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